App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Brand Marketing – Way To Promote A Brand

Introduction

Brand Marketing is defined as a brand strategy or brand marketing strategy where in it is a technique in which it strengthens customers’ accountability and surely commands loyalty to the product. Whether it is a newly constructed brand or an old product, this marketing strategy has set of rules to be followed that will result to a positive outcome and great achievement. It will determine your target reach of clients. It is one of the most significant factors in attaining success or so as to failure of once product identity because it can differentiate profit and loss that will give you an idea on how to make better products.

Brand Marketing Plan

Brand marketing plan is easy to do, when you think of it, you always thought it would be difficult. But, of course we can’t deny the fact that it does take some time to work on. Hence, surely if you have constructed a well tactic for this plan, you’ll be able to put things together. That is because this marketing is the basis of Integrated Marketing Communications (IMC). Since a product has family of brands, you need to take into consideration this kind of marketing strategy for you to distinguish its appropriate sub-groups. Brand marketing plan is an outline to help you achieve your target market and goes like this:

• Brand marketing objective where you state your objective encouraging your customers in buying your product brand despite some complications that is preventing the buyers to purchase that product.

• Brand promises that will attract a customer’s attention.

• Brand attributes that shows an advantage in building you brand communication towards the customers.

• Brand category that illustrates what other products you gain competition with or not.

• Brand positioning where you state why your product is different from others.

• Positioning anchors as support to your brand promise.

• Audience where you present audience research and diagnostics.

• Advertising where state your products description for advertisement.

• Budget in pursuing your plan.

What is Brand Marketing Strategy?

Brand marketing strategy is the key to ones marketing problems. It is an effective way in commanding loyalty from customers. The most effectual strategy is the brand promise. It is actually the idea of the brands’ promises that are able to attract customers. You should consider the 3 key challenges that will definitely help your business. These challenges start from becoming different that you yourself must stimulate a comprehensible and distinctive proposal. Be valued, as much as possible appreciate your customer and built a good relationship with them and lastly you have to be smart to encourage your customers in supporting your marketing intentions. Brand marketing plan is not difficult to accomplish you only need to understand your marketing purposes in order for your business to achieve success.

Transform Your Business With a Brand Marketing Agency

Branding is the best intangible asset that any business can have, and you will have better chances of acquiring effective and powerful branding with – of course – a professional brand marketing agency.

Branding is a unique asset that has the following key characteristics.

Exclusive: It makes your customers feel apart – in a good way – from other people. At the same time, it also means being a part of a group they enjoy a lot in common with. Branding resonates with the lifestyle choices your customers make or the choices you want them to make.

All-encompassing: It’s all or nothing with branding. It will color every part of your business, from your mission-vision statement and all the way to the first words your customer service agents say to callers.

Evolving: Sometimes, even the core message of branding has to change. Branding must always be a reflection of market trends and as such must evolve as often as necessary.

Image-conscious: The truth about branding is that it what it implies might not always be totally applicable to what you offer now, or in the future. What’s critical to remember here is that branding is all about concocting a desirable image for your business. It’s up to you – and your brand specialist – to determine how you want that image to be, though.
With the help of a brand marketing agency, your business will be able to create its own culture – one where your rules are the only ones that matter.

You don’t need to justify the pricing.

People don’t blink an eye when they’re charged thousands of dollars for brand-name cars. But they will definitely protest if, say, a lower class car is priced in the same range as a branded one, even if it exceeds in the feature and benefits it provides. With effective branding, you can be sure that people won’t protest about your price tags. Instead, they’ll just do what they can to be able to afford your products or services.

You can take more risks.

Creating a brand for your business is a risk in itself, but it’s a risk worth taking. More to the point, it’s a risk that will – if it pays off – let you take even more risks. You can afford to invest in unheard-of innovations for your products and services. You can expand to new markets even if the economy is still in recession. You can do all sorts of things that your competition won’t even dream of considering simply because you can afford to do so. If you fail, it won’t hurt your market share or even your profit margins that much.

Your reputation precedes you.

When you enter a new market, the name you have created for yourself will already ensure that you will enjoy a warm welcome. You get to enter the market with a big splash because people already know about what you represent – even if they have not actually used your products or services just yet.

As you can see, the benefits of branding can indeed transform your business. A professional brand marketing agency can help you achieve get to your branding goals with ease.