Total Integration With a Brand Marketing Agency

A brand marketing agency is your safest bet if you want to enjoy maximum brand integration. Branding has to be continuously reinforced for it to matter. Branding does not just define how the market perceives you. It ensures that your customers see your company the way you want them to – and see it that way for good. When branding is mentioned, most people think that it only has to do with the logos you are using and your pricing strategy. But in truth, effective and long-lasting branding campaigns need to be more than that. They need to have an impact on every aspect of your business.

Name

Names are powerful. Your business brand name is the very foundation of who you are as a business. It is a must that you invest time and effort in carving a name for your business that conveys the purpose of what you intend to provide to your customers.

Graphic Design

This is something you should actually be quite careful about since the old adage about pictures speaking a thousand words remains true even in this day. One wrong choice of picture and you can lose your target market for good.

Website Design and Development

Every part of your website contributes to your branding strategy – especially if you have a target market that happens to be highly active online.

Is your website attractive to look at and easy to navigate?
Does it offer the services that your target market needs?
What interactive and recreational activities can it offer?
Social Media

The best way to reinforce your branding message is through social media, but you have to be very careful with this. You don’t really get a grace period to “erase” your mistakes once you commit them. Whatever you say or do can be immediately shared with a million of people on Facebook, retweeted on Twitter, and shared on YouTube.

In order to avoid embarrassing and preventable mistakes, it’s best to get professional help from a brand marketing agency. You can have them help you create a social media campaign and perform maintenance and evaluation to ensure that it’s still on track.

Customer Service

This is probably one of the most ignored aspects of brand strategy, which is unfortunate since customer service interactions also have the potential to exert a huge impact on your market. Unlike other marketing opportunities, customer service encounters actually involve possibly live and direct interaction between you and your market. You need to stay true to your brand in such encounters. When you do, your target market will voluntarily reinforce your branding message without any prompting from you.

Customer service encounters occur in a variety of forms, including:

How your agents greet customers upon receiving their calls or responding to their emails
What resolutions are offered for requests for refunds, returns, and exchanges
Operating hours for live customer service
Culture

Lastly, brand management is about creating a culture all on your own – without being discriminatory, of course. It’s about making people feel they’re lucky to belong to the culture you’ve created and you can do that more easily with the help of a professional and experienced brand marketing agency.

App Fog Genius Lessons From A Successful Entrepreneur

App Fog Business Startup Lessons from a Lucrative Entrepreneur

Lucas Carlson is a successful startup entrepreneur. When he first started however, he made a few bad choices that almost cost him big time.

Don’t Skip Business Setup Planning

At first he was just programming an idea for App Fog. He didn’t have a landing page, any bank account, brain storming ideas, or thinking about the ideal customers. Skipping key steps really put him back for years. He would program for weeks, and then finish the app idea. Then program for weeks and finish the idea. He couldn’t get people interested in the idea that was created.

Creating a Landing Page

Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the programming idea. The app idea was PHP Fog. He tried putting it up on a site before that called Heroku.com. He registered the PHP Fog website and just simply wrote “it’s like Heroku for PHP”. Heroku’s site only allowed for Rudy on Rails applications so he couldn’t put the applications on that site.

Living the Dream

The next morning he woke up and had eight hundred people on his website! He didn’t market it anywhere else. All he did was put one link on Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even the creation of the project! This gave him assurance that if the effort is put in, the results will be desired. After programming for two weeks. he just only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!

Hair on Fire Problem Equals Confidence

He had identified a “hair on fire” problem. This gave him confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have versus the problems that people don’t know they have. PHP Fog wound up being AppFog. It raised $10 billion dollars and was later bought out.

No Marketing Expenses

He didn’t spend a dime on marketing! It wasn’t an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He wasn’t taking a “shot in the dark” anymore.

Don’t be Intimidated

Creating a landing page or micro-website is very scary for most people. They don’t want to know if others like their great idea or not. There is a denial psychological part to this way of thinking. It can be self-defeating to the creation of an idea. They will think “Well I believe in the idea so much, that I don’t care what other people think about it”. This philosophy will kill a great idea. Put your “right foot first” and see what people need.

Brand Marketing – Way To Promote A Brand

Introduction

Brand Marketing is defined as a brand strategy or brand marketing strategy where in it is a technique in which it strengthens customers’ accountability and surely commands loyalty to the product. Whether it is a newly constructed brand or an old product, this marketing strategy has set of rules to be followed that will result to a positive outcome and great achievement. It will determine your target reach of clients. It is one of the most significant factors in attaining success or so as to failure of once product identity because it can differentiate profit and loss that will give you an idea on how to make better products.

Brand Marketing Plan

Brand marketing plan is easy to do, when you think of it, you always thought it would be difficult. But, of course we can’t deny the fact that it does take some time to work on. Hence, surely if you have constructed a well tactic for this plan, you’ll be able to put things together. That is because this marketing is the basis of Integrated Marketing Communications (IMC). Since a product has family of brands, you need to take into consideration this kind of marketing strategy for you to distinguish its appropriate sub-groups. Brand marketing plan is an outline to help you achieve your target market and goes like this:

• Brand marketing objective where you state your objective encouraging your customers in buying your product brand despite some complications that is preventing the buyers to purchase that product.

• Brand promises that will attract a customer’s attention.

• Brand attributes that shows an advantage in building you brand communication towards the customers.

• Brand category that illustrates what other products you gain competition with or not.

• Brand positioning where you state why your product is different from others.

• Positioning anchors as support to your brand promise.

• Audience where you present audience research and diagnostics.

• Advertising where state your products description for advertisement.

• Budget in pursuing your plan.

What is Brand Marketing Strategy?

Brand marketing strategy is the key to ones marketing problems. It is an effective way in commanding loyalty from customers. The most effectual strategy is the brand promise. It is actually the idea of the brands’ promises that are able to attract customers. You should consider the 3 key challenges that will definitely help your business. These challenges start from becoming different that you yourself must stimulate a comprehensible and distinctive proposal. Be valued, as much as possible appreciate your customer and built a good relationship with them and lastly you have to be smart to encourage your customers in supporting your marketing intentions. Brand marketing plan is not difficult to accomplish you only need to understand your marketing purposes in order for your business to achieve success.